
Picture this in your mind,
Your ideal customer that fits your ideal buyer’s persona clicks on your website and sees no credible content about your service but unlimited amounts of hard selling content! Rest assured, that lead would not convert into sales; unless they are desperate.
Getting your customers to buy from you from a mindset of desperation will ruin brand efforts. What does this mean?
Not every business has intentions to build a brand but if you have a logo, that is still part of branding. Chances are, you would want people to recognise your brand with a feeling first.
Most businesses get this part wrong. The focus is heavy on selling. But what if we told you that the best article writers would never need to depend on hard selling content to build the brand? Don’t believe us, check out big brand names (every industry has successful local businesses that started exactly where you are now) who have credible and interesting blogs and have expanded their community (sales too).
The reason behind this is content marketing.
The best article writers use a funnel concept and create content that would make the gap between you and your ideal buyer smaller, through the power of words and its ability to help make people take action!
If you are unsure about where to begin with content marketing or SEO writing services, drop us a message at support@effortsly.com and we will be more than happy to connect with you to our list of vetted freelance writers who have worked with MNC’s and as well as small business owners!
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