About the Role
As a Social Media Marketer and Manager at Game Dates, you will be responsible for developing and implementing strategic ad campaigns to generate high-quality leads and drive conversions. You will create compelling offers, engaging ad copy, and high-converting visual content. Your role will involve testing different market angles, optimizing campaigns for better results, and tracking the quality of leads to ensure a higher conversion rate.
Key Responsibilities:
● Setup of Ad Manager & Campaigns:
○ Configure and manage ad manager tools.
○ Develop and launch targeted ad campaigns on various social media platforms.
● Create Compelling Offers:
○ Develop attractive offers to drive lead generation and conversions.
○ Tailor offers to align with our brand and target audience.
● Copywriting and Ad Creation:
○ Craft enticing copywriting hooks and ad copy that resonates with our audience.
○ Create high-converting video and graphic ads to capture attention and engage users.
● Ad Campaigns and Market Angle Testing:
○ Conduct thorough market research to identify the best angles for ad campaigns.
○ Test different ad campaigns and market angles to determine the most effective
strategies. ● Optimization and Results Improvement:
○ Continuously monitor and analyze ad performance.
○ Optimize ads based on data-driven insights to achieve better results and generate more
leads. ● Lead Quality Tracking and Conversion Optimization:
○ Track the quality of leads generated from ad campaigns.
○ Implement strategies to optimize lead quality and increase the conversion rate.
Requirements
● Proven experience as a Social Media Marketer and Manager, preferably in the gaming or tech industry.
● Proficient in using ad manager tools and social media platforms.
● Strong copywriting skills with the ability to create compelling and persuasive content.
● Experience in creating high-quality video and graphic ads.
● Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
● Excellent communication and collaboration skills.
● Ability to work independently and manage multiple projects simultaneously.
Preferred Qualifications:
● Experience with A/B testing and market research.
● Knowledge in the Training and Education(Personal Development) industry and its trends.
About the Company
The Lighthouse Academia
About Game Dates: Game Dates® is a unique community dedicated to helping individuals discover more about
their life path and journey. Imagine a BNI-like network, but using games to connect people with the tools they
need to explore and understand their lives. Our goal is to build communities that support personal growth and
self-discovery through engaging and interactive experiences.
What We Offer:
● Competitive salary and benefits package.
● Flexible working hours and remote work options.
● Opportunity to work with a passionate and creative team.
● Professional growth and development opportunities.
● Ability to hire your own team and create your own internal team (under our intrapreneur scheme program)
Or, send us your CV/Resume at support@effortsly.com